Topics To Talk About
Topics To Talk About
SHANNON KELLEY
Content Creator
About Me
I am a highly motivated storyteller who is passionate about employing a creative multimedia lens to approach stories that mean something to the world. In applying my journalistic experience with my fine attention to detail, I pride myself in writing, video production, design, and social media. I constantly strive to learn, keep an open mind, and collaborate on new ideas.
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Past experiences allowed me to adapt my skills to both traditional journalism and strategic communication and marketing. I enjoy engaging in problem-solving and working as a team member but also know how to work independently. Through my past experiences, I have enhanced my creative skill sets and had the opportunity to learn from other great storytellers.
Work Experience
Associate Account Executive - CHEN PR
I prepare creative content for all social media sites and blog posts. I manage, design, and implement internal marketing campaigns, specifically for the company's new product launch. Aside from the creative work I have done, I have direct contact with clients to follow through with public relations plans. This varies from writing press releases to reaching out to reporters to gain earned media coverage.
(2019-Present)
Digital Accounts Intern - Burton Snowboards
I worked closely with Amazon to enhance Burton's Amazon platform presence. I did content writing, project creation, and developed keywords to make Amazon A+ Detail pages for each of Burton's products.
(Fall 2018)
Customer Success Intern - ThriveHive
I conducted intake calls with clients and built out their marketing campaigns. I had direct contact with both the client and the sales rep and was the sole representative from ThriveHive on assigned projects. As a marketing agency, ThriveHive focuses on digital marketing services and marketing campaigns so that small businesses can get back to what is most important - running their business.
(Summer 2018)
Freelance Producer - Hot Yoga Burlington
During my junior year of college, I gained some freelance experience by making short advertisements for a small business local to my school. These advertisements are short 15-30 second clips that tell a short story about what the business is about, why it was started, and who the founder is. This opportunity taught me business development, how to communicate with clients, and the importance of creating quality content in portraying an image in what the story deserves.
(2017-2018)
Marketing Intern - Noetic Consultants
I conducted macroeconomic and microeconomic research, I designed mailers that went out to current and past clients, and I also helped run consulting events in both San Fransisco with Wells Fargo as well as Chicago with Leo Burnett Global. Noetic has taught me how to be a key team player while also being efficient and effective while working independently.
(Summer 2017)
Marketing Executive - Her Campus at SMCVT
I manage my own team of 45 college women as we strategize ways to promote, advertise, and publicize both the chapter and weekly written articles. I help plan, organize, and host weekly meetings and campaigns as we hold events to fundraise for nationwide charities. We hold 3-5 marketing campaigns throughout the school year where we promote the importance of feminism, body positivity, health, beauty, and safety.
(2015-2019)
Co-President & Marketing Representative - Business Society at SMCVT
I served as the Marketing Representative from 2016-2017 and the Co-President from 2017-2019. I advertise the organization through various marketing campaign techniques such as social media, public presentations, and recruiting. I run weekly meetings and organize new promotion tactics. I plan, organize, and host some of the largest events on campus from Pitch Your Passion to the Etiquette Dinner. The Business Society has given me great skills in leadership, time management, and public speaking. (2016-2019)
Education
2015 - 2019
Saint Michael's College
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Media Studies, Journalism, and Digital Arts major
Business Administration minor
Related Courses
Media Revolutions, Marketing, Digital Media, Media Law and Ethics, Photojournalism, Reporting for Media, Digital Film/TV Production, Entrepreneurial Media, Management, Global Communications, and Business Strategy
Skills
Microsoft Office: Word, PowerPoint, Excel, Publisher, Outlook
Adobe Suite, Editing and Design: Photoshop, Illustrator, InDesign, Muse, Lightroom, After Effects, Premiere Pro, Final Cut
Social Media: Instagram & Facebook advertising, Twitter & LinkedIn promotion
Business and Reporting Writing, Photography, and Videography
